Better content.
Built by machines,
guided by humans.

I help companies turn underperforming web content into high-ranking, conversion-driven pages — using SEO research, content design, and AI-powered optimisation workflows.

Ik help bedrijven hun webcontent te verbeteren met SEO-onderzoek, contentdesign en AI-gestuurde workflows.

Get in touch
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Two things I do well

01

Content Optimisation

I analyse existing web pages using keyword research, competitor analysis, and search volume data to identify exactly where content underperforms — then rewrite it for better rankings, click-through rates, and conversions. Every recommendation is backed by data, not gut feeling.

02

AI Workflow Development

I design and build automated content workflows that combine AI language models with SEO tools and brand guidelines. These workflows handle keyword research, content analysis, style enforcement, and quality reporting — turning hours of manual work into minutes.


How an optimisation works

Analyse

Scrape page content and structure. Identify the current keyword landscape and content gaps using Google Keyword Planner data and SERP competitor analysis.

Optimise for SEO

Rewrite content with strategically chosen keywords, informed by real search volumes and competitor patterns. Every change is traceable to data.

Enforce brand voice

Apply the company's style guide and content design rules — tone, terminology, structure — so the optimised content still sounds like the brand.

Deliver & compare

Generate a side-by-side comparison of old and new content with a full change log explaining every modification and its rationale.


Content designer turned workflow builder

I spent years writing and designing content for financial services — learning what makes web pages convert and what makes them invisible to search engines.

That hands-on experience showed me where the bottlenecks are: manual keyword research, inconsistent style enforcement, time-consuming rewrites that still miss SEO opportunities. So I started building automated workflows that solve these problems at scale.

Today I combine content design expertise with AI and SEO tooling to help content teams work faster and smarter — without sacrificing quality or brand consistency.

Based in
Belgium
Focus
Financial services, B2B
Languages
Dutch, French, English
Tools
Google Ads API, Anthropic Claude, n8n, SERPer

Let's talk about your content

Whether you need a one-off content audit or an automated workflow that optimises pages on demand — I'm happy to discuss what makes sense for your situation.

Of u nu een eenmalige contentaudit nodig hebt of een geautomatiseerde workflow — ik bespreek graag wat het beste past bij uw situatie.